About Us
Meet the enthusiastic team at PUER, who make the magic happen!
Who We Are?
We are PUER – An innovative home care brand redefining clean. Our products are crafted with the belief that nature holds the most powerful solutions. By blending nature and science, we create high-performance, plant-based, and toxin-free home care products that are safe for everyone, including your pets and kids, and our planet.
What we do?
For decades, home care products have relied on standard formulas, often wrapped in flashy and vague claims - 5X whiter, 200X stronger, germ-cleaning crystals, and more. Are these products truly safe for your home?
At PUER, we do things differently. We have harnessed nature’s best cleaning agents and have blended them with science to craft products that are as safe as they are effective. Our formulations use plant-based, biodegradable ingredients to clean powerfully while protecting your home, your loved ones, and the planet.
We’re PUER Living
We don’t compromise on effectiveness for goodness - or vice versa. At PUER, we believe home care should be both safe and powerful. That’s why we create products that:
🗸 Deliver deep and effective clean without harsh chemicals
🗸 Use plant-based ingredients that are safe for your family and the environment
🗸 Are dermatologically tested and hypoallergenic
With PUER, you don’t have to choose between what works and what’s good for you. You get both.
Our Founder
Passionate about consumer products and markets, Ankit Daga is the co-founder of Brand Nourish and the mind behind PUER. Also serving as the Head of Business Development, McNROE Consumer Products Private Limited, Ankit leads PUER with a vision to bring safe, effective, and sustainable products to conscious consumers.