Our lifestyle not only impact us, but it impacts our planet as well. When we choose natural products, we ensure safety for ourselves and our planet. 

Laundry detergent is one of the most common products found in every homes. However, run-of-the-mill laundry detergents are chemical-heavy in comparison to natural laundry detergents, which are effective alternatives to  chemical-heavy laundry detergents.

Here's a guide to help you understand how natural detergents are better for you, your clothes and our planet. We have compiled a few core pointers that will help you make an informed decision before shifting from chemical-heavy laundry detergents to naturally formulated laundry detergents.

• Natural detergents are efficacious: Natural ingredients and plant-based enzymes present in natural laundry detergents are as effective in removing dirt, stains and grime as their chemical-heavy counterparts. Natural detergents dissolve well in cold water and can be ideally used to wash both regular and delicate fabrics. Natural detergents are also water-efficient as they demand less water to clean off the foam. The mild fragrance of natural detergents is an added delight in comparison to the strong smell of chemicals used in regular detergents.
  
  
• Natural detergents are safer for your clothes: Harmful chemicals present in the run-of-the-mill laundry detergents are just not safe for clothes. While cleaning your clothes sparkly clean, chemical-heavy detergents harshly affect the colour and texture of your clothes sooner than you expect. Detergents formulated with natural ingredients are gentle and safe for your clothes and gives your garments a longer lifespan.
  
  
• Natural detergents are safer for our planet: Surfactants, phosphates, petroleum distillates, phenols, ammonia, EDTA and several such harsh chemicals are loaded in a pack of regular laundry detergent. By opting for a laundry detergent that has natural ingredients, you are actively cutting down on the amount of chemical seepage going back to the soil.

PUER Intense Clean Liquid Detergent or PUER Advance Clean Liquid Detergent is efficacious when it comes to cleaning, and is gentle on all types of fabrics, and therefore can be used to wash regular or delicate clothes. PUER liquid detergents are naturally formulated with plant-based enzymes and surfactants that make them equally or more effective than the chemical-heavy detergents and can be safely used for any laundry needs.

We are sure that shifting from a chemical-heavy laundry detergent to a naturally powered laundry detergent like PUER Liquid Detergent will give you a better and cleaner wash experience every time!